AYALA LAND INC.
PARK CENTRAL TOWERS
A ONER
Ayala Land wanted to tell the story of PCT in a single continuous shot. The problem: a technical walk-through mapped out an 8-minute route through the facility, while the brief called for a film under two minutes.
After multiple recce runs, we redesigned the route and meticulously planned the choreography to make it work in just three shots. Then came two full days of relentless rehearsals to time every movement, transition, and performance down to the second.
Everyone on screen is actual PCT staff, no actors or models. This project required a 20-person technical and production crew.
THE CREW
Francisco Guerrero | Director
Don Capila | Producer
Kyle Espedido | Production Manager
Clar Tabernilla | Production Assistant
Regine Villazanta | Production Designer
Sheena Macatangay | HMUA
Raymond Orquia, Vilmor Visitacion | Utility Crew
JC Valencia | Director of Photography
Von Simbul | Camera Operator
Simon Guinto | Assistant Director
Afante Multimedia Production | Drone
Dennis Milla | Camera Assistant
Johnson Orca, Julius Dignos | Gaffers
Giovanni Orca | Key Grip
Jojo Caburao | VTR
Jake Espedido | Editor
PC Madrid | Color Grader