AYALA LAND’S PARK CENTRAL TOWER

The best shoots are the ones where we are allowed to play. For this commercial film, the brief was a long continuous shot with the least amount of cuts possible. This opened the door to experimentation, unexpected angles, bold ideas, and a few risks along the way. The Ayala Land team was a great collaborator and true creative partner on this production. This is exactly the kind of project we love. Director Francisco Guerrero breaks down how the team conceptualized and executed the Park Central Towers project. Here is an inside look at the process behind the story.