AYALA LAND’S PARK CENTRAL TOWERS

The best shoots are the ones where we are allowed to play. For this commercial film, the brief was a long continuous shot in the newly opened Park Central Towers in Makati. It was to start on the ground floor and end several floors up, so we had to figure out how to shoot this with as few cuts as possible. This opened the door to experimentation, unexpected angles, bold ideas, and a few risks along the way. The Ayala Land team was a great collaborator and true creative partner on this production. This stands as one of the most challenging but most rewarding projects of 2025.

Director Francisco Guerrero breaks down how the team conceptualized and executed the Park Central Towers film. Here is an inside look at the process behind the story.

Project Details

Client | Ayala Land Inc.
Category | Commercial Film
Director | Francisco Guerrero
Production | Guerrero Media
Focus | Narrative Film / Brand Storytelling / Real Estate