LAGEN, EL NIDO RESORTS

Developed in close creative partnership with the Lagen team, the reopening campaign saw Director Francisco Guerrero reinterpret the Babaylan ritual held on the island prior to its renovation through film. Together, we transformed a moment of ritual and intention into a cinematic narrative of heritage, stewardship, and renewal. The piece was created to honor the island’s deeper stories and El Nido Resort’s enduring connection to place.